No matter what your job field is, you must have a strong, persuasive, and optimized LinkedIn profile to get noticed by thousands of employers these days. Proper LinkedIn profile writing is immensely important, as it gives you a chance to show your identity, skills, and perseverance to help you stand out from the competitors.
Why is a LinkedIn Profile Essential to Jobseekers?
With over 774+ million global users, LinkedIn is always a prevalent professional network on the globe. As a sincere careerist and for professional advancement, you must have a stunning LinkedIn profile.
A study found that people having excellent LinkedIn profiles are 70% more likely to get calls from companies for interviews. The surprising fact is job applicants with non-impressive LinkedIn profiles have a lesser chance of getting contacted by recruiters than candidates with no LinkedIn account.
Therefore, just having a LinkedIn profile is not enough to get jobs, but you need to make it innovative and impressive to draw the attention of people in your network, including those prospective employers.
LinkedIn Profile Writing Tips:
The LinkedIn profile is the base for your branding. It needs to update features regularly to increase its competence as a marketing platform. It gives you new techniques to point your skills and motivations.
Here are 12 important steps to build a great LinkedIn profile:
1. Choose a suitable profile picture:
The simplest thing you can do while making your LinkedIn profile is to attach your photo. Remember that visitors carry the first impression always. There are many tips about taking a profile picture for LinkedIn, but some simple rules include adding a recent picture that represents you well by wearing comfortable outfits with a gentle smile on your face.
2. Add a background cover photo:
The next visual element in your profile is the background photo. Set relevant context that shows more about your interests or the field you find jobs for. The right background image helps your profile to engage other’s attention and stand out from the competitors.
3. Create an attractive headline:
There is no rule of writing a job title or description within a line. Fill the headline section, saying a bit more about your role as an employee, your specialty, and how you benefit your employer or customers. Whether you are a marketing specialist, hotel manager, or mechanical engineer, the profile page headline should be inspirational, and you need to optimize the section using words more than a job title.
4. Write an attention-grabbing summary:
Your LinkedIn summary gives you a chance to show your story. Don’t use your past incidents or list your job skills all the time, but bring life into your words. Explain what you can bring to prospective employers in your field. Use the right keywords. Use creative words and bring the difference to your profile. This is the most significant part where you go deeper to express yourself as an employee. Therefore, invest time and give the best effort while making this section in your profile.
5. Highlight your experience:
Check the list of KRAs you mention in your resume and gather the most relevant points. Don’t copy and paste them from the resume. LinkedIn readers have short attention spans. They don’t read the long bullet points but leave the profile. Use two to four exciting and impressive sentences using bullet points to craft the experience section.
Use good action words to describe not just what you performed but what you accomplished in each post, such as the impact you made, the change you brought, initiatives you led, and the outcome you delivered.
6. Optimize buzzwords:
Just gathering too many buzzwords or adjectives is not the only way to represent you as a skilled one, but to tell something unique that differs from others. Usually, people use abundant adjectives like “passionate”, “creative”, “expert”, “motivating”, “focused”, “specialized”, and more. These words do not describe your qualities totally to impress an employer choosing you as an employee. Therefore, choose words prudently to show who you are, what you can do, and your motivation and skills.
7. Add featured posts:
Don’t just say the words, display them. Add some relevant Posts, Articles, Links, or Media files associated with your career progression to make your profile more engaging.
8. Choose proper skills:
Don’t leave the skills section blank, as this section helps get your profile on the recruiter’s search list when they search for candidates on search engines with particular skills. Add as many (Max 50) soft and hard skills to your profile from the LinkedIn pre-defined skills set.
9. Grow your network:
Keep growing your connections. The more you meet people, the more you will be visible to others. The easiest way to grow your network is to attach your profile to your email address book. You will get a suggestion of people whom you need to connect with. You cannot imagine how effective it is to reach people within your territory, although no connection request will be sent without your concession. After considering the requests, you can join people in your network. Join meetings and conversations with people in your connections and make your network more vibrant and updated.
10. Request recommendations:
This is an important point. Think of people with whom you have developed personal relationships during the work. When you make your LinkedIn profile, create a section where people can check testimonials about what people say about you and your work. By clicking on the ‘Ask for Recommendation’ section, others can see how people feel about you. What other people find in you, a list of qualities in you, and more will work amazingly to get some great feedback from recruiters. Recommendations show how past employers and people approved your work and how worthy it is to get you as an employee. You also make some recommendations for your connections in return.
11. Keep your profile updated:
LinkedIn is one of the most significant job-searching portals worldwide. It is more than a resume. So, staying active and updating the profile is as essential as good LinkedIn profile writing. It is a social media platform. So, if you want to get more from it, you need to enhance your regular engagement. Check what other people post and engage with them by relevant comments. Don’t forget to like and share posts that feel relevant and helpful in your field.
Joining different groups is also very helpful as a professional. From marketing to accounting, there are groups where you can participate in group conversations, discussions, and debates. Interact with people in your groups. It is a great idea to meet new people and share ideas.
12. Check the profile strength:
If you look at your current profile, you will get a measurement to see how much completed your profile is and what it needs to complete your profile. Profile strength measurement is the tool that guides what you need to add to your profile to make it 100% worthy. Stay adding more and useful things until your profile is rated “all-star.” It is a great way to rectify if you make mistakes or overlook something in your profile.
LinkedIn is a powerful social media platform that is immensely beneficial to use for a strong professional background. Optimize your profile to stand out in the ocean of competitors. Focus on your skills and accomplishment. Create a page that is visually appealing as well as help readers understand who you are and what you can do professionally for a company. These LinkedIn profile writing tips will help you create an unparalleled LinkedIn profile to progress quickly. You can hire a professional also to build your LinkedIn profile to beat competitors and get contacted by employers.